GEO AUDIT AND STRATEGY
A comprehensive audit and prioritised action plan for AI search visibility, built for B2B technology and enterprise organisations.
AI search platforms now sit alongside Google as a routine part of B2B buying research. ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews are increasingly where a category gets defined, a shortlist gets built and an executive gets evaluated.
The organisations showing up in those answers are the ones being cited in the sources those platforms draw from. The ones that are not are absent from a growing share of the buying conversation.
The GEO Audit and Strategy assesses where your organisation currently stands across AI search for its priority commercial and category queries, and sets out a prioritised plan for building the citation authority that improves visibility over time.
Delivered as a written report and a 60-minute findings session with your leadership team.
GEO AUDIT & STRATEGY PRICING
£2,100
Three-week delivery
WHAT YOU GET FROM THE PROGRAMME
A written report covering current visibility across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews for the agreed priority queries.
Benchmarking against named sector competitors, with side-by-side performance across each platform.
A citation authority assessment, showing which sources the platforms are drawing from in your category and where your organisation is and is not represented.
Identified gaps and opportunities for improving visibility.
A prioritised action plan for building citation authority through earned media and content over the following six to twelve months.
A 60-minute findings session with your leadership team, covering the diagnostic results, the recommended citation-building strategy and a Q&A.
The audit is structured so it can be implemented in-house, picked up by an existing agency or rolled into a retainer with me. There is no obligation either way.
HOW THE WORKS
We start with a short introductory call to confirm fit and scope and then agree the priority commercial and category queries to be assessed, the AI search platforms in scope and the competitors to benchmark against. This is followed by written proposal that sets out the agreed scope, deliverables and timeline.
Projects are scheduled against capacity and start from a mutally agreed date. Delivery runs over three weeks: diagnostic work first, analysis and strategy build next, written report and findings session at the end.
B2B technology and enterprise organisations that want a defined diagnostic of their AI search visibility and a clear plan for improving it, without committing to an ongoing retainer.
Marketing and communications leaders building an internal business case for GEO investment.
Organisations approaching a category leadership push, pre-funding profile-building, market repositioning or international expansion, where AI search visibility is becoming commercially material.
Companies that have noticed competitors appearing in AI answers and want to understand what is driving it.
In-house teams that want a senior external perspective before deciding whether to bring GEO into their ongoing PR or content programme.
WHO THIS IS FOR
The Authority Partnership retainer includes active GEO monitoring as a standing workstream. The fixed-fee audit and the retainer are designed to work together, should you opt for it, with the audit providing the baseline and the plan, and the retainer building and tracking against it.
LOOKING FOR ONGOING GEO ACTIVITY?
READY TO SEE WHERE YOUR ORGANISATIONS STANDS IN AI SEARCH?
Get in touch with a short note on your sector and priority queries, and I will come back within two working days with next steps.
Frequently asked questions
What is GEO?
Generative engine optimisation. The practice of improving an organisation's visibility within AI-driven search platforms such as ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Where SEO is concerned with ranking on traditional search results pages, GEO is concerned with appearing inside the generated answers those platforms produce.
How is GEO different from SEO?
SEO is about earning a ranked position on a results page that a user then chooses from. GEO is about being cited inside an answer that a user reads in place of clicking through. The two are related, since AI search platforms still draw on web content, but the levers that move them are different. SEO rewards page-level optimisation. GEO rewards third-party citation authority across credible sources.
Does this guarantee my organisation will appear in AI answers?
No. AI search platforms are non-deterministic and update frequently, and no provider can promise specific outcomes. The audit gives you a clear baseline, a benchmarked view against competitors and a prioritised plan for the activity most likely to move visibility in your sector.
How many queries does the audit cover?
The query set is agreed during scoping based on your priority commercial and category terms, typically covering the searches your buyers are most likely to run when researching your category, your competitors and your organisation directly. The exact number is confirmed in the written proposal.
Which AI search platforms do you assess?
ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. These cover the platforms most commonly used by B2B buyers and the ones with the clearest commercial impact at present.
Can the audit be rolled into a retainer?
Yes. Audit clients can move into the Authority Partnership retainer, which includes active GEO monitoring as a standing workstream alongside media relations, executive profiling and strategic counsel. There is no obligation to do so.
How does this differ from the GEO monitoring in the Authority Partnership?
The audit is a one-off diagnostic and strategy. The Authority Partnership monitoring is an ongoing activity, tracking how the organisation appears in AI search over time and building the citation authority that improves visibility. The audit gives you the baseline. The retainer builds and tracks against it.
What sectors do you work in?
B2B technology (SaaS, enterprise software, deep tech, AI, fintech), health and life sciences, industrial and engineering, and space and aerospace.
What is the timeline?
Three weeks of delivery once the project starts. Projects are scheduled against capacity and usually start within four to six weeks of agreement.
Do you work with clients outside the UK?
Yes. Current and past consultancy work spans the UK, France, Denmark, Luxembourg, the Netherlands and the United States.
How do I get started?
Get in touch through any of the options on the contact page with a short note on your sector and the queries you most want assessed, and I will come back within two working days with next steps.