AI FOR PR TRAINING

ONLINE TRAINING

£495

(Price does not include travel costs)

HALF-DAY INTRO TO AI FOR PR WORKSHOP

IN-PERSON TRAINING

£345

For teams of up to 20 people

For teams of up to 20 people

A beginner-friendly, non-technical, half-day intro training session for PR and comms teams (in-house and agency) looking to utilise AI in their daily PR content creation to save time and boost productivity.

Delivered via Zoom/Microsoft Teams/Google Meet

AI-MAZING OUTCOMES

Prompting Perfection: Learn how to craft clear and specific prompts to get the best results from AI tools like ChatGPT, Claude, and Gemini.

Productivity Boost: Generate high-quality first drafts, social media posts, and media pitches in seconds, saving you hours on routine tasks.

Creative Collaboration: Use AI to brainstorm fresh ideas, refine tone and ensure consistent delivery of high-impact PR content.

Pitch Personalisation: Tailor pitches for different journalists and media outlets, increasing the chances of media coverage and outreach success.

KEY LEARNING OUTCOMES

AI for PR overview: Discover key AI tools and how they can be used to enhance the creativity and efficiency of your PR efforts

AI Prompting for PR: Learn the art of creating clear, specific prompts for effective use of AI in writing and content creation

AI PR Content Creation: Leverage AI to draft press releases, create email pitches and adjust tone and style to fit your brand voice

Hands-on Exercises: Gain practical experience through the creation of AI-powered content, from press releases to personalised media pitches

WOW Demos: Watch live demonstrations of AI in action - from press release creation and pitch refinement to media lists and images for social media in minutes

Live Prompt Lab: Receive guidance and feedback on your prompts and outputs, focused on tasks that matter to you

Live, interactive, hands-on session for PR teams (max 20 participants), available both online and in-person. Engage in exercises, demonstrations and Q&A to ensure practical, immediately applicable skills.

Ideal for: PR pros and communications specialists (in-house and agency) looking to give their workflows an AI boost. Whether you're an experienced public relations practitioner or new to the game, this non-technical, beginner-friendly AI training session will have you ready, willing and able to integrate AI into your daily activities.

Rob provided clear, practical context for how AI can support my work in interior and set design, particularly in generating images, conducting research and producing written content.

He demonstrated both the strengths and limitations of AI in areas such as blogging, marketing, branding and content development.

Rob's warm, approachable presentation style made it easy to ask questions and the session left me confident that there is much more to explore. Engaging Rob as an AI educator is a valuable investment.

Alex Evans, Fowey Interior Design

AI Training Testimonials

AI training with Rob was excellent. The information he gave was so helpful, informative and interesting, and I found him to be very approachable when I had questions to ask.

As a complete AI novice, I felt very reassured by the many tips on navigating AI platforms and prompting. I would recommend Rob to anyone already using AI or about to begin using this amazing tool.

Marian Padina, Textile artist | Dyer | Painter | Photographer

I really enjoyed Rob's 'Introduction to AI' session. He was really helpful in highlighting the platforms that he found most reliable when it came to video and music generation. I'm now looking forward to exploring AI further with the tools he has taught me to use.

Jamie Deeks, Writer, Director, Performer

AI training ROI calculator

Use the calculator below to work out how much time & money you can save per year with AI

Get set for AI-powered PR!

If you'd like to book the AI for PR training workshop for your team, or have questions about the sessions, feel free to get in touch.

Update history:
Testimonials added December 17, 2025
Pricing and brochure updated November 29, 2025