AI FOR PR TRAINING
Practical workshops for PR and communications teams who want to use AI properly – without losing the human thinking that makes great PR great.
A lot of AI training is delivered by people who understand technology but have never worked in PR. This is different.
I'm a working PR consultant and CPD-certified AI trainer. I use tools like ChatGPT, Claude and Perplexity daily – in real campaigns, for real clients. That means everything I teach is grounded in how these tools actually perform in a PR context, not how they perform in a demo.
This training is offered as a standalone service and as an add-on to my PR consultancy work. Either way, the content is the same: practical, immediately applicable and free of jargon.
TAUGHT BY SOMEONE WHO USES IT EVERY DAY
HALF-DAY INTRO TO AI FOR PR WORKSHOP
A live, interactive, hands-on workshop for PR and communications teams of up to 20 people. Available online and in-person at your location across the UK.
Online (via Zoom, Teams or Google Meet)
£850 per session
Pricing Structure
In-person (at your location)
£1,250 per session + travel
Bespoke or multi-session programmes
Price on application
WHAT YOUR TEAM WILL WALK AWAY WITH
A clear understanding of the AI tools most relevant to PR work – and how to choose the right one for the task at hand.
The ability to write clear, effective prompts that consistently produce strong outputs from tools like ChatGPT, Claude and Gemini.
Practical skills for drafting press releases, email pitches and social content faster — without sacrificing quality or brand voice.
Confidence to experiment, iterate and integrate AI into day-to-day PR workflows in a way that feels natural, not forced.
A live prompt lab: bring real briefs and get hands-on guidance and feedback in the session.
HOW THE SESSION WORKS
The workshop runs for half a day and is designed to be interactive throughout – not a lecture. Expect live demonstrations, hands-on exercises and a dedicated Q&A and prompt lab where participants work through real tasks with guidance.
Maximum 20 participants per session. Available online via Zoom, Microsoft Teams or Google Meet, and in-person at your office or chosen venue across the UK.
PR and communications professionals at any level, whether you're in-house or agency-side, a seasoned practitioner or newer to the field.
If your team creates content, pitches media or manages communications, this training is relevant to your work.
No technical background required. No jargon. Just practical skills youse the next day.
WHO THIS IS FOR
PR professionals spend a significant portion of their working week on first drafts, pitch personalisation and routine content tasks.
Used well, AI tools can reduce that time substantially, freeing your team to focus on relationships, strategy and the work that actually moves the needle.
THE BUSINESS CASE
E.g. A team of 10 saving just 2 hours each per week on drafting reclaims 1,000 hours a year. This equates to an annual time saving value of at least £15,000.
"Rob provided clear, practical context for how AI can support my work. He demonstrated both the strengths and limitations of AI in areas marketing, branding and content development. Rob's warm, approachable presentation style made it easy to ask questions and the session left me confident that there is much more to explore. Engaging Rob as an AI educator is a valuable investment."
Alex Evans, Fowey Interior Design
WHAT PAST PARTICIPANTS SAY
"As a complete AI novice, I felt very reassured by the many tips on navigating AI platforms and prompting. I would recommend Rob to anyone already using AI or about to begin using this amazing tool."
Marian Padina, Textile artist
"I really enjoyed Rob's 'Introduction to AI' session. He was really helpful in highlighting the platforms that he found most reliable when it came to video and music generation. I'm now looking forward to exploring AI further with the tools he has taught me to use."
Jamie Deeks, Writer, Director, Performer
AI training ROI calculator
Use the calculator below to work out how much time & money you can save per year with AI
ALSO LOOKING FOR ONGOING PR SUPPORT?
If your organisation needs more than a one-off training session – whether that's a strategic PR partner, a fractional Head of PR or campaign support – take a look at my consultancy services. Many clients find that combining AI training with strategic PR consultancy delivers a faster, more cohesive result.
READY TO GIVE YOUR TEAM AN AI ADVANTAGE?
If you'd like to book a workshop, have questions about the format or want to discuss a bespoke multi-session programme for your team, get in touch. I'm happy to talk through what would work best.