SENIOR PR & COMMUNICATIONS LEADERSHIP

Most organisations don't need another agency relationship. They need someone who understands their business, thinks at a strategic level and can be trusted to represent them externally.

In practice, that means acting as a senior advisor to leadership, working closely with in-house marketing and communications teams, translating business priorities into clear and credible external narratives, and combining strategic oversight with hands-on delivery.

I also bring a working knowledge of AI tools and how they're reshaping the PR landscape – from the way content is created and distributed to how organisations are discovered through AI-driven search.

That's not a separate service. It's built into how I approach every engagement.

HOW I WORK

Embedded. Strategic. Accountable.

Media Relations

Credible, relevant earned media that builds visibility and establishes authority in the publications and channels your audiences trust. I handle everything from strategy and journalist relationships to editorial management and spokesperson briefings – ensuring your organisation shows up in the right places, for the right reasons.

Earned media also plays an increasingly important role in how organisations are discovered through AI-driven search. Coverage in authoritative publications directly strengthens your visibility in AI-generated results — and it's something I factor into media strategy from the start.

Brand Authority & Thought Leadership

In competitive markets, authority is a strategic asset. I help organisations and their senior people become recognised, credible voices — through thought leadership strategy, executive profiling, opinion-led content and targeted award programmes.

I use AI tools to research, draft and refine content efficiently, which means faster turnaround without compromising quality or strategic intent. The thinking is always human. The process is just smarter.

Performance, Insight & Measurement

PR activity needs to be accountable. I build measurement frameworks aligned to business objectives, not vanity metrics, so you always know what's working, what isn't and where to focus next.

AI-powered monitoring and analysis tools are part of how I track performance, identify opportunities and generate insight. You get sharper reporting, faster, with strategic recommendations that inform the next move

Organisations typically bring me in when they need senior PR thinking without the overhead of a full-time hire. That might mean stepping in as a fractional Head of PR or Communications, embedding with an internal team as a strategic consultant, providing senior advisory support around a specific initiative, or leading a short-term campaign from strategy through to delivery.

Whatever the arrangement, I work as an extension of your team — getting under the skin of your business, understanding what you're trying to achieve and building communications activity that genuinely supports it.

HOW WE WORK TOGETHER

I also offer practical, hands-on AI training workshops for PR and communications teams. If you're engaging me as a consultant and want to build your team's own AI skills alongside the work we're doing together, it's a natural fit – and something clients find genuinely valuable.

Want your team to develop the same AI capabilities?

Let's talk about what the right engagement looks like

If you're looking for experienced PR and communications leadership that integrates with your team and delivers practical results, I'd be glad to have a conversation.

Frequently asked questions

What does a fractional Head of PR or Communications actually do?

They provide senior communications leadership without adding permanent headcount. This includes setting strategy, defining narrative, overseeing media engagement, advising executives, managing agencies or internal teams, and aligning PR activity with commercial and reputational priorities.

How is this different from hiring a PR agency?

I operate as an embedded strategic partner rather than an external supplier. That means closer alignment with leadership, greater continuity across initiatives, and communications shaped by your business objectives rather than isolated campaign briefs. I can also support or manage agency relationships where needed.

Do you only work on strategy, or do you execute as well?

Both. I combine senior strategic oversight with hands-on delivery, from developing communications frameworks to leading media engagement, shaping thought leadership and overseeing performance reporting.

How do you measure PR performance at enterprise level?

Against business outcomes, not vanity metrics. That includes the quality and relevance of coverage, message alignment, authority indicators and insight-driven recommendations that inform future strategy.

How does AI feature in your consultancy work?

It's part of how I work day-to-day, from research and content drafting to media monitoring and performance analysis. I also advise on how earned media and PR strategy can improve an organisation's visibility in AI-driven search platforms like Perplexity and Google's AI Overviews. It's not a separate service – it's built into every engagement.

What types of organisations do you typically work with?

Primarily larger, more complex organisations that need experienced communications leadership, particularly during periods of growth, transformation or increased public scrutiny. I also work selectively with ambitious growth-stage businesses where strategic PR is a genuine priority.

When should an organisation bring in external PR leadership?

It's most valuable during periods of change, accelerated growth, market repositioning or reputational risk. It's also worth considering ahead of funding rounds, major announcements or international expansion, when experienced strategic oversight is needed without the commitment of a permanent executive hire.