FREELANCE PR CONSULTANT AND FRACTIONAL PR LEAD
Senior PR and communications consultancy for B2B technology and enterprise organisations.
WHAT I OFFER
Three monthly retainers, each building on the one below, all delivered by me directly. Every tier has a three-month minimum, with payment monthly in advance.
Foundation Partnership
£2,000/month, three-month minimum
Consistent coverage in the trade and sector press your buyers read. Foundation covers the essentials of a media relations programme: your announcements written and pitched to the right titles, a regular trade article and reactive comment when journalists need an expert view.
What’s included:
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Core messaging and a media plan, set at onboarding and refreshed quarterly
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Press releases and announcements
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Media relations and targeted pitching to trade and sector titles
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One trade article a month, such as a technical explainer or a comment piece supporting your news
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Reactive comment opportunities
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Spokesperson briefing and interview preparation
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Monthly coverage reporting
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Target titles chosen with AI search citation in mind
A typical month: up to one announcement and one trade article, plus ongoing pitching and reactive comment.
Growth Partnership
£3,500/month, three-month minimum
Credible, relevant earned media in the publications and channels your audiences actually read. Growth moves your PR from announcement-led to proactive, building a steady presence for your organisation and a credible point of view for one named spokesperson.
Everything in the Foundation Partnership, plus:
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Full PR and media strategy with quarterly planning
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Proactive story development and pitching, including features, data and trend stories
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An ongoing thought leadership programme for one named spokesperson, building a consistent point of view across trade, business and technology press through bylines, expert comment and features
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Media relations extended to business and technology press
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Newsjacking
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Quarterly review alongside monthly reporting
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AI search visibility built into media strategy from the start
A typical month: up to two announcements and two thought leadership pieces, plus a proactive pitching programme and newsjacking.
Authority Partnership
£5,250/month, three-month minimum
For organisations with bigger ambitions or significant moments to navigate, such as category leadership, pre-funding profile-building, market repositioning or international expansion. This tier suits organisations where PR needs to do heavier lifting across several channels at once.
Everything in the Growth Partnership, plus:
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Category positioning and narrative leadership
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Executive profiling for up to two named spokespeople, building each into a recognised voice through a defined personal narrative and ghostwritten personal-brand content
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Award strategy and submissions
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Speaker and podcast placement
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Active GEO monitoring, with a baseline recorded at onboarding and monthly reporting on how your organisation appears across AI search platforms for its priority commercial queries
A typical month: everything in a Growth month, plus profile content for two spokespeople, speaking and podcast outreach and a monthly GEO report.
Bespoke arrangement
Priced per project
If none of the tiers fits your PR needs, or you want to combine elements from any of them, I can build a bespoke package. Specialist workstreams such as analyst relations, investor relations, crisis communications and dedicated national press campaigns in specific territories are scoped and priced here.
Typical months describe the work planned, written and pitched. I cannot guarantee placement as this is decided by editors and journalists.
HOW RESULTS ARE MEASURED
Every retainer includes monthly reporting, and what’s measured grows with the tier.
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Foundation: coverage secured in the agreed target titles, with audience reach for each piece
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Growth: adds share of voice against your competitors and visibility for your named spokesperson
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Authority: adds how your organisation appears in AI-generated answers for its priority commercial queries, tracked against the onboarding baseline
Earned media plays a direct role in how organisations are discovered through AI search. Coverage in authoritative publications strengthens your visibility in AI-generated results, which is why it’s factored into every tier from day one.
RECENT RESULTS
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SCAFFOLD AI: 15 pieces of coverage across nine titles in two months, including founder bylines in The Drum and Creative Salon, reaching a combined audience of 723,000.
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EscaTEQ: coverage in eight trade titles across four industries in four months, from one story told separately to each audience, reaching a combined audience of 450,000.
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Every piece earned. Nothing paid for.
HOW I WORK
I’m a freelance PR consultant with ten years’ experience across public relations, marketing and communications, working both in-house and agency-side.
I work with B2B technology and enterprise organisations who bring me on board when they need senior communications thinking or strategic advice without adding a permanent hire.
Typical engagements include fractional PR leadership, senior advisory alongside in-house communications teams and campaign and programme leadership. Sector specialisms include space, AI, deep tech and engineering.
Work is led and delivered by me directly. Clients get a senior consultant on the work from day one, rather than senior oversight of activity run by a junior team.
Consultancy is offered as either an ongoing retainer or a fixed-fee project. Retainers suit organisations that need continuous senior PR activity. Projects suit organisations that need a specific, defined piece of work delivered to a clear scope and timeline.
HOW WE WORK TOGETHER
Organisations typically bring me in when they need senior PR thinking without the overhead of a full-time hire. That might mean stepping in as a fractional Head of PR, working as a strategic consultant alongside an internal team, providing senior advisory support around a specific initiative, or leading a campaign from strategy through to delivery.
Whatever the arrangement, I work as part of your team rather than outside it. That means getting to know your business properly, understanding what you are trying to achieve and building communications activity that genuinely supports it.
I also run practical AI training workshops for PR and communications teams. If you are engaging me as a consultant and want to build your team’s AI skills alongside the work we are doing together, it is a straightforward addition, and one clients have found useful.
FIXED FEE PROJECTS ACROSS GEO AND THOUGHT LEADERSHIP
In addition to public relations consultancy retainers, I offer fixed fee projects that focus on specific areas across a defined timeline, including an executive thought leadership programme and a GEO (Generative Engine Optimisation) audit and strategy.
PR CASE STUDIES
Read case studies outlining my work with EscaTEQ and SCAFFOLD AI
