SENIOR PR & COMMUNICATIONS LEADERSHIP

Most of the organisations I work with have tried the agency model. What they need is someone closer to the business, with fewer handoffs and more accountability.

In practice that means advising senior leadership, working closely with in-house marketing and communications teams, translating business priorities into clear external narratives and combining strategic oversight with hands-on delivery.

I also have a working knowledge of AI tools and how they are reshaping the PR landscape, from the way content is created and distributed to how organisations are discovered through AI-driven search. It is part of how I approach every engagement, not something I bolt on afterwards.

HOW I WORK

Strategic. Hands-on. Accountable.

Media Relations

Credible, relevant earned media in the publications and channels your audiences actually read. I handle everything from strategy and journalist relationships to editorial management and spokesperson briefings, making sure your organisation is visible where it matters.

Earned media also plays a direct role in how organisations are discovered through AI-driven search. Coverage in authoritative publications strengthens your visibility in AI-generated results, and it is something I factor into media strategy from the start.

Brand Authority & Thought Leadership

In crowded markets, being a recognised voice matters. I help organisations and their senior people build that credibility through thought leadership strategy, executive profiling, opinion-led content and award programmes where they make sense.

I use AI tools to research, draft and refine content efficiently, which means faster turnaround without compromising quality or strategic intent. The judgement about what to say, and how, stays with us.

Performance, Insight & Measurement

PR needs to connect to business outcomes, not just activity. I build measurement frameworks aligned to what your organisation is actually trying to achieve, so there is always a clear picture of what is working and where to focus next.

AI-powered monitoring and analysis tools are part of how I track performance and identify opportunities. You get sharper reporting, faster, with recommendations that inform the next move.

Organisations typically bring me in when they need senior PR thinking without the overhead of a full-time hire. That might mean stepping in as a fractional Head of PR, working as a strategic consultant alongside an internal team, providing senior advisory support around a specific initiative, or leading a campaign from strategy through to delivery.

Whatever the arrangement, I work as part of your team rather than outside it. That means getting to know your business properly, understanding what you are trying to achieve and building communications activity that genuinely supports it.

HOW WE WORK TOGETHER

I also run practical AI training workshops for PR and communications teams. If you are engaging me as a consultant and want to build your team's AI skills alongside the work we are doing together, it is a straightforward addition – and one clients have found genuinely useful.

Want your team to develop the same AI capabilities?

Let's discuss the PR requirements of your business

If you are looking for experienced PR leadership that works as part of your team rather than alongside it, let's talk about what the right engagement looks like.

Frequently asked questions

What does a fractional Head of PR or Communications actually do?

They provide senior communications leadership without adding permanent headcount. This includes setting strategy, defining narrative, overseeing media engagement, advising executives, managing agencies or internal teams, and aligning PR activity with commercial and reputational priorities.

How is this different from hiring a PR agency?

I work as a strategic partner inside your business rather than as an external supplier. That means closer alignment with leadership, greater continuity across initiatives, and communications shaped by your business objectives rather than isolated campaign briefs. I can also support or manage agency relationships where needed.

Do you only work on strategy, or do you execute as well?

Both. I combine senior strategic oversight with hands-on delivery, from developing communications frameworks to leading media engagement, shaping thought leadership and overseeing performance reporting.

How do you measure PR performance at enterprise level?

Against business outcomes, not vanity metrics. That includes the quality and relevance of coverage, message alignment, authority indicators and insight-driven recommendations that inform future strategy.

How does AI feature in your consultancy work?

It is part of how I work day-to-day, from research and content drafting to media monitoring and performance analysis. I also advise on how earned media and PR strategy can improve an organisation's visibility in AI-driven search platforms like Perplexity and Google's AI Overviews. It runs through every engagement rather than sitting as a separate add-on.

What types of organisations do you typically work with?

Primarily larger, more complex organisations that need experienced communications leadership, particularly during periods of growth, transformation or increased public scrutiny. I also work selectively with ambitious growth-stage businesses where strategic PR is a genuine priority.

When should an organisation bring in external PR leadership?

It's most valuable during periods of change, accelerated growth, market repositioning or reputational risk. It's also worth considering ahead of funding rounds, major announcements or international expansion, when experienced strategic oversight is needed without the commitment of a permanent executive hire.