SENIOR PR CONSULTANT FOR B2B TECHNOLOGY AND ENTERPRISE

SENIOR PR WITHOUT THE AGENCY OVERHEAD

Freelance PR consultant with ten years in B2B technology and enterprise communications, working in-house and agency-side. I work with organisations who need senior communications thinking without adding a permanent hire.

That typically means fractional Head of PR arrangements, senior advisory alongside existing marketing teams, and sector-specialist support for companies in technology, health, engineering and deep tech.

A SENIOR COMMUNICATIONS PARTNER FOR YOUR BUSINESS

Most engagements fall into one of two structures.

• Ongoing retainers, where I act as a senior communications partner to the business across media relations, thought leadership, strategic counsel and AI search visibility.

• Fixed-fee projects, where a specific piece of work needs to happen to a defined scope and timeline, such as a funding announcement, thought leadership programme setup or GEO audit.

Every engagement is led and delivered by me directly, which means senior expertise applied to the work from day one, rather than a junior team running activity with occasional senior oversight.

SECTOR EXPERIENCE

B2B technology, including SaaS, enterprise software, deep tech, AI and fintech. Health and life sciences. Industrial and engineering. Space and aerospace.

The common thread is organisations operating in technical or complex categories, where communications needs to translate engineering or scientific detail into commercial narrative.

PR BUILT FOR AI-DRIVEN SEARCH

These days, your potential customers are researching companies like yours using tools such as ChatGPT, Claude, Perplexity and Gemini before they ever visit a website. Earned media, third-party citations and digital authority are now the integral to how, and if, your organisation appears in those answers.

I advise clients on how PR activity translates into visibility across AI-driven search platforms. For a deeper assessment, the GEO Audit and Strategy is a dedicated three-week engagement covering how an organisation currently appears across the major AI search platforms and what it takes to build citation authority.

AI TRAINING FOR PR AND COMMUNICATIONS TEAMS

Alongside my consultancy work, I run practical, CPD-certified AI training workshops for in-house and agency PR teams. Half-day sessions, online or in person, for groups of up to 20.

The sessions are non-technical and beginner-friendly. Attendees leave with a working knowledge of the AI tools most relevant to PR content creation, media pitching and research – and the confidence to use them straight away.

WHERE CLIENTS HAVE BEEN FEATURED

A selection of the publications where I have secured earned media for clients, across national news, trade press, interviews and broadcast.

National, International & Regional

• The Mirror

• The Sun

• Sheffield Star

• This is Oxfordshire

• Oxford Mail

• OU Daily

Space & Aerospace Trades

• SpaceNews

• Via Satellite

• SatEvo

• Orbital Today

• Payload Space

• Regional Gateway

Engineering, Manufacturing & Tech

• The Manufacturer

• E&T Magazine

• Electronics World

• The Engineer

• Tech EU

• Tech Day

• UKTN

• Data Center Dynamics

Business Trades

• Business Cloud

• Business Info

• Business Live

• Insider

• Prolific North

"Rob is brilliant. I can't recommend him more. It's rare to find someone who fits so seamlessly into a strategy actions list!"

Jess Ratty - Founder & CEO, Halo PR & Marketing

What clients say

Frequently asked questions

Who do you work with?

B2B technology and enterprise organisations, with experience across software, deep tech, AI, fintech, health, engineering and space. Clients range from scale-ups to established international businesses.

How is a freelance PR consultant different from hiring an agency?

One senior consultant handles the engagement directly. No account manager layer, no junior team doing the work, no blended rate. Clients pay for senior expertise applied to their communications.

Does Rob work with clients outside the UK?

Yes. Current and past work spans the UK, France, Denmark, Luxembourg, the Netherlands and the United States.

What is GEO and why does it matter for PR?

Generative Engine Optimisation covers how organisations appear in AI-driven search platforms such as ChatGPT, Claude, Perplexity and Google AI Overviews. Earned media and third-party citations are the primary contributors to those answers, which makes PR the most effective way to build visibility.

How does your pricing work?

Retainer and project pricing is set out on the services page. Retainers have a minimum term; projects are scoped and priced against a defined deliverable and timeline.