FREELANCE PUBLIC RELATIONS SERVICES

PR EQUALS AWARENESS / AUTHORITY / CREDIBILITY / VISIBILITY

Crisis Management

Running a business is full of ups and downs, and sometimes things go t**ts up. You need to be prepared for potential situations where the s*it hits the fan.

As your public relations consultant, I’ll be on-hand with support and guidance to help steer things back on track and minimise damage and disruption.

I’ll help you develop a crisis communications strategy; provide media training; prepare media statements and crisis responses for social media; and monitor and manage communications during and after the crisis.

Press Release Writing & Distribution

I’m a weaver of words with a knack for storytelling. The perfect PR partner to help you craft newsworthy press releases that journalists will want to share.

As your public relations and communications consultant, I’ll write, edit, and distribute impactful press releases to international, national, regional and trade media to announce company news, product launches, partnerships, and significant milestones.

I’ll take a bespoke approach to pitching your story, targeting the right people at the right publications with the right message. There’s no spray and pray with me. I reach out to each contact individually with a personalised pitch to make your business stand out from the crowd.

Media Relations

Visibility, awareness, trust, credibility. All are key to business success – and all can be achieved by connecting and building meaningful relationships with the media.

As your PR consultant, I’ll respond to media enquiries and proactively seek opportunities to gain your business that much-deserved media attention by reaching out to journalists, bloggers, podcasters and industry influencers to secure press coverage, interviews, features and speaking ops.

Reputation Management

What the public thinks about your brand can make or break your business. That’s why maintaining a positive public image and keeping your company’s reputation intact is a must.

As your PR consultant, I’ll actively monitor, manage and improve your brand’s rep with proactive strategies to reduce potential risk and create a positive image across all platforms.

I’ll monitor brand sentiment online and respond to negative press, reviews and online mentions with swiftness and professionalism across all platforms. From social media to Google and beyond.

Thought Leadership

Want to be known and an authority in your sector? A trustworthy source for insight and advice within your industry? Then you need thought leadership.

As your public relations consultant, I’ll help you become the industry go-to for knowledge and expertise.

Establishing you as the expert voice by sourcing speaking ops, interviews, features and bylined articles, and creating engaging thought leadership pieces to share with the press, on social media and on your website.

Content Creation & Storytelling

Storytelling helps people get to know your business and understand your brand values and mission.

As your communications consultant, I’ll use my word-wizardry and design skills to engage your target audience with your brand’s story.

Mixing blog posts, editorials, infographics, video, audio and case studies to create a content cocktail to ignite the senses and make the public stand up and take notice.

Internal Communications

PR isn’t purely for the benefit of external stakeholders. Your team needs to be engaged and informed too.

As your PR and communications consultant, I’ll make sure your employees and internal stakeholders remain in touch with all the important info within your business.

That can include the creation of company announcements and internal newsletters, managing leadership comms and organising team events and engagement campaigns.

Award Submissions

It’s nice to be appreciated. To be recognised for your input and achievements.

As your PR consultant, I’ll promote your wins and showcase your expertise for you.

Sharing your accomplishments to the press, shouting about your successes on social media and putting your company (and your team) forward for industry awards.

Social Media Management

Social media is where your customers go to share their thoughts and feelings with friends and family. You want to be present to stay competitive and top of mind.

As your public relations consultant, I can manage your social media platforms, actively connecting and responding to your audience to enhance your online presence and boost brand awareness.

Link Building, SEO & Digital PR

The digital landscape has unlocked a whole new world of PR possibilities. Digital PR combines online strategies with traditional PR to boost a brand’s visibility online.

As your PR consultant, I’ll help your business get front and centre through the creation of search optimised press releases, managing brand mentions and reviews online, and a variety of (all white-hat) link building tactics.

Media Monitoring & Analysis

Landing media coverage is only part of the job. To know whether it’s all been worth it, you need to analyse and evaluate the results.

As your public relations consultant, I’ll monitor, analyse and report on your coverage to gather the number of impressions, engagement rate, reach and sentiment. Getting to grips with what worked and what didn’t so the next campaign is even better.

Ready to talk about working together?

Now you know the range of PR and communications services I can offer your business, reach out to discuss your requirements.