SENIOR PR & COMMUNICATIONS LEADERSHIP

HOW I WORK

WHAT I BRING

My approach suits complex organisations that need experienced PR leadership without adding permanent headcount.

In practice, that means acting as a strategic advisor to senior stakeholders, working closely with in-house marketing, PR and leadership teams, translating business priorities into clear and credible external narratives, and combining hands-on delivery with oversight, coaching and continuous improvement.

I help organisations define how they show up publicly and ensure communications activity is aligned with commercial, reputational and organisational priorities.

This covers PR and communications strategy development, campaign planning and integration across channels, narrative and messaging frameworks, executive communications support, and acting as a fractional or interim Head of PR and Communications.

The focus is always on clarity, consistency and long-term impact rather than short-term visibility.

Media Relations

It's not just about column inches. I work with teams to secure credible, relevant earned media coverage that boosts visibility, raises awareness, establishes industry authority and builds trust.

This includes strategy development and delivery, journalist and editor engagement, analyst and industry commentator briefings and podcast and interview placement for senior spokespeople.

Everything is rooted in strong positioning and a clear understanding of what matters to both the media and the audiences they serve.

Brand Authority & Thought Leadership

In competitive or complex markets, authority is a strategic asset. I help organisations and the people within them become credible, recognised voices in their space.

Support includes thought leadership strategy, content direction, executive profiling, spokesperson positioning, opinion-led commentary, insight-driven storytelling and award strategy and submissions where appropriate.

Performance, Insight & Measurement

PR activity at enterprise level needs to be accountable. I help teams understand what's working, what isn't and why, using insight to support smarter decision-making going forward.

This covers media monitoring and coverage analysis, performance reporting and insight, measurement frameworks aligned to business objectives and strategic recommendations based on outcomes rather than vanity metrics.

AI, Search & Modern PR Infrastructure

Earned media plays an important role in how organisations are discovered and evaluated through AI-driven search platforms. I advise on how to build visibility and credibility within that landscape.

This includes improving AI and generative search visibility through earned media, building long-term digital authority, integrating PR, SEO and content to support discoverability, and using automation and AI tools to improve efficiency and strategic insight.

AREAS OF PR EXPERTISE

HOW WE WORK TOGETHER

Organisations typically bring me in when they need senior PR thinking without the overhead of a full-time hire. That might mean embedding with an internal team as a strategic consultant, stepping in as a fractional Head of PR or Communications, or providing senior advisory support around a specific initiative, transformation or period of change.

Whatever the arrangement, I work as an extension of your team rather than an outside voice. That means getting under the skin of your business, understanding what you're trying to achieve, and building communications activity that genuinely supports it.

Get in touch

If you're looking for experienced PR leadership that integrates with your team and delivers practical results, I'd be happy to discuss how I can support your organisation.

Frequently asked questions

What does a fractional Head of PR or Communications actually do?

They provide senior communications leadership without adding permanent headcount. This includes setting strategy, defining narrative, overseeing media engagement, advising executives, managing agencies or internal teams, and aligning PR activity with commercial and reputational priorities.

How is this different from hiring a PR agency?

I operate as an embedded strategic partner rather than an external supplier. That means closer alignment with leadership, greater continuity across initiatives, and communications shaped by your business objectives rather than isolated campaign briefs. I can also support or manage agency relationships where needed.

Do you only work on strategy, or do you execute as well?

Both. I combine senior strategic oversight with hands-on delivery, from developing communications frameworks to leading media engagement, shaping thought leadership and overseeing performance reporting.

How do you measure PR performance at enterprise level?

Against business outcomes, not vanity metrics. That includes the quality and relevance of coverage, message alignment, authority indicators and insight-driven recommendations that inform future strategy.

How does AI and generative search affect PR strategy?

AI-driven search prioritises authoritative, well-cited sources. Earned media, credible commentary and strong digital authority all directly influence visibility in AI-generated results. Integrating PR, content and search strengthens long-term discoverability and trust.

What types of organisations do you typically work with?

Primarily larger, more complex organisations that need experienced communications leadership, particularly during periods of growth, transformation or increased public scrutiny. I also work selectively with ambitious growth-stage businesses where strategic PR is a genuine priority.

When should an organisation bring in external PR leadership?

It's most valuable during periods of change, accelerated growth, market repositioning or reputational risk. It's also worth considering ahead of funding rounds, major announcements or international expansion, when experienced strategic oversight is needed without the commitment of a permanent executive hire.

Update history:
Services information updated for clarity and conciseness, FAQ section added – February 21, 2026