PR CONSULTANCY AND AI TRAINING SERVICES

WHAT I OFFER

Senior-level PR and communications consultancy for B2B tech and enterprise organisations, delivered directly by me from strategy through to execution. Typical engagements include fractional PR Lead, senior advisory alongside in-house marketing teams, and sector-specialist campaign and programme leadership.

Consultancy is offered as either an ongoing retainer or a fixed-fee project.

PR CONSULTANCY

Retainers are structured around two tiers.

The Growth Partnership: built for organisations that need consistent, credible PR activity in their sector, covering media relations, executive thought leadership and strategic communications counsel.

The Authority Partnership: built for organisations with bigger ambitions or significant moments to navigate, such as category leadership, pre-funding profile building, market repositioning or international expansion. It adds executive profiling across multiple spokespeople, award strategy, speaker placement and active GEO monitoring, which tracks how the organisation appears across AI-driven search platforms for its priority commercial queries and builds the third-party citations those platforms rely on.

RETAINERS

FIXED-FEE PROJECTS

Fixed-fee projects cover two defined engagements.

GEO Audit and Strategy: assessing visibility across AI-driven search platforms

Executive Thought Leadership Programme: building voice, narrative and content infrastructure for a named executive

AI FOR PR TRAINING

AI training workshops for in-house and agency PR and communications teams, delivered by a CPD-certified trainer. Sessions cover practical application of AI tools such as ChatGPT, Claude and Perplexity across content development, media research, journalist pitching, monitoring and reporting.

Available online or in person, for groups of up to 20 participants. Beginner-friendly and non-technical, built for PR professionals rather than data teams.

Organisations hire me for public relations consultancy when they need senior PR activity delivered, either in the form of ongoing support or for a specific piece of work.

Teams typically engage me for the training when they have in-house PR capability and want to make learn how to make their daily workflows faster and sharper with AI.

Some clients do both, running a consultancy engagement while the internal team develops AI capability alongside it.

NOT SURE WHICH SERVICE YOU NEED?

Frequently asked questions

What does your PR consultancy service cover?

Media relations, thought leadership, executive profiling, category positioning, award strategy, speaker placement, analyst relations, investor relations, crisis comms, AI search visibility and strategic communications counsel. Delivered as retainers or fixed-fee projects.

What's the difference between the Growth and Authority retainer tiers?

The Growth Partnership is for organisations building consistent, credible visibility in their sector through media relations, executive thought leadership and strategic counsel. The Authority Partnership is for organisations with bigger ambitions or significant moments to navigate, such as category leadership, pre-funding profile-building or market repositioning. This tier adds analyst relations, awards, speaker platforms and active GEO monitoring.

What sectors do you work in?

Primarily B2B technology, including SaaS, enterprise software, deep tech, AI, fintech, health tech, industrial and engineering, and space and aerospace. Also experienced in retail, hospitality and entertainment.

What does the AI for PR training cover?

Practical use of AI tools such as ChatGPT, Claude and Perplexity across content development, media research, journalist pitching, monitoring and reporting. Workshops are available online or in person for up to 20 participants.

Are you qualified to deliver AI training?

I'm a CPD-certified AI trainer, having completed the 'Become an AI Trainer' programme delivered by AI for Non-Techies. The workshops themselves are not independently accredited.

What does your GEO audit and strategy programme include?

A comprehensive audit and action plan for AI search visibility, delivered as a written report and 60-minute findings session with your leadership team. The programme assesses where your organisation currently stands across AI search for your priority commercial and category queries and sets out a prioritised plan for building the citation authority that improves visibility over time.

What does your executive thought leadership programme include?

The thought leadership programme includes voice, narrative and content infrastructure building for a named executive, delivered across four weeks. By the end, the executive has a defined voice profile, a six-month content plan, an optimised LinkedIn profile, a journalist and podcast target list, plus a month of content ready for publishing.

Do you work with clients outside the UK?

Yes. Current and past consultancy work spans the UK, France, Denmark, Luxembourg, the Netherlands and the United States. AI training is delivered online internationally and in person across the UK, with bespoke plans available upon request.

How do I get started?

Start with a conversation. Get in touch through any of the available options on the contact page. Include a short description of what you're looking for and I will come back within two working days with next steps.